You know you should diversify. The tax bill stops you.
Selling means a massive tax hit — so you hold. Truss converts your concentrated stock into a diversified ETF — with no taxable event at exchange. Treasury-approved. Fiduciary-led.
See If You Qualify See how it worksDo you qualify?
Truss is designed for tech employees with significant concentrated equity. You’re a fit if:
$1M+ in a single employer stock position
Low cost basis — selling would trigger major capital gains
Single position represents 25%+ of your portfolio
You want a dedicated advisor, not a self-serve platform
The taxes have been keeping you stuck.
You know your portfolio is too concentrated. One stock shouldn’t represent your entire financial future — you’ve known this for years.
You’ve thought about selling. Then you ran the numbers, saw how much would go to taxes, and decided to wait.
So you hold. The concentration grows. The unrealized gain grows. And the tax bill you’d have to pay keeps getting bigger.
What you need isn’t advice to “diversify.” You need a path out that doesn’t hand half of what you’ve built to the government. That’s exactly what Truss does.
Diversify.
Without the tax bill.
Truss — a Treasury-approved exchange
A Treasury-approved, IRS-recognized mechanism that’s been on the books since the 1990s, used by institutions for decades and now available to individual investors.
We are your advisor — not a broker, not a platform. We operate under a legal obligation to put your interests first, start to finish.
Your cost basis transfers to the new ETF shares. No capital gains event at the time of the conversion. Your gains stay deferred.
There is a way out. It’s called a stock-for-ETF exchange.
Think of it like a 1031 exchange — but for stocks instead of real estate. Your concentrated position converts into a diversified ETF. Your cost basis transfers. No taxable event. Full market value preserved.
See If You QualifyYour gains stay deferred
Original cost basis transfers to the new ETF shares. No taxable event at conversion.
No capital gains until you sell
Your gains stay deferred inside the ETF structure. No capital gains are triggered until you choose to sell your ETF shares.
Diversification without the penalty
Move from one concentrated stock into a broad, diversified portfolio. Full market value preserved.
Advisory-led, start to finish
Not self-serve. You work directly with a fiduciary specialist. Discovery call first. Everything else follows.
The same concept. Applied to stocks.
Real estate investors have used 1031 exchanges for decades to defer capital gains when swapping one property for another. The same principle applies to equities — you can convert concentrated stock into a diversified ETF with no taxable event at exchange.
1031 Exchange
- Sell one property, buy another
- Capital gains deferred at exchange
- Cost basis transfers to new property
- IRS-recognized since 1921
- Used by millions of investors
Stock-to-ETF Exchange
- Exchange stock for ETF shares
- Capital gains deferred at exchange
- Cost basis transfers to new ETF
- IRS-recognized since the 1990s
- Used by institutions and family offices
Three steps from stuck
to diversified.
Start With a Free Call
Book a discovery call
Tell us about your position — what you hold, how long you’ve held it, and what’s been stopping you. No pitch. No pressure.
30 minutesWe analyze your position
We review your holdings against the qualification criteria and show you exactly what a conversion looks like — including the capital gains you’d defer.
1–2 weeksExecute the conversion
Your concentrated position converts into a dedicated ETF. Cost basis transfers. Gains deferred. Concentration eliminated.
2–4 weeksThree approaches to concentrated stock. One built around you.
Most advisors either sell your stock (triggering taxes) or use pooled structures with lockups and diluted basis. Truss uses a Treasury-approved in-kind exchange to create a dedicated ETF under fiduciary guidance — no lockup, no taxable event at exchange.
Compare Your OptionsAvailable Not available Available with significant tradeoffs
How much could you defer?
Enter your position details to see an illustrative estimate of what a tax-deferred exchange could mean for you.
See an example
Hypothetical and for illustrative purposes only. Individual results vary. Tax deferral is not tax elimination.
Illustrative results
Get a personalized analysis of your position:
These figures are hypothetical and for illustrative purposes only. They do not represent guaranteed outcomes. Actual tax impact depends on your individual circumstances. Tax deferral is not tax elimination. Consult your own tax advisor.
Is Truss right for you?
Answer 4 quick questions to see if a tax-deferred exchange could fit your situation.
The 25/50 Qualification Rule
No single position can exceed 25% of your total portfolio. Your five largest positions cannot exceed 50% combined. You must hold more than one stock symbol to qualify.
How much of your portfolio is in a single stock?
Is there a significant unrealized gain in that position?
Would you prefer to diversify without triggering a large tax bill?
What is the approximate value of the concentrated position?
Truss could be a strong fit.
Based on your answers, a tax-deferred stock-to-ETF exchange may help you diversify while deferring taxes.
Enter your info to receive a personalized summary:
Things people ask
before booking a call.
Yes. Stock-for-ETF exchanges are governed by Section 351 of the Internal Revenue Code — a Treasury-approved, IRS-recognized mechanism that has been on the books since the 1990s. It is used by institutions and family offices, and is now available to qualified individual investors. This is not a loophole; it is established tax law.
No — they defer. The exchange eliminates the taxable event at conversion — which is where most of the damage happens. Your original cost basis transfers to the new ETF shares. When you eventually sell those ETF shares, you’ll owe taxes on the gain at that time. Deferral compounds in your favor.
No. There is no lockup period. You maintain your economic interest throughout. Unlike pooled exchange funds that typically lock you in for 7 years, your assets remain accessible.
Truss charges an advisory fee of approximately 1–2%, based on position size and complexity. Full details are reviewed during your discovery call. There is no cost to the initial conversation, and no obligation to proceed.
We’ll tell you clearly. Not every position is eligible — position size, cost basis, and structure all affect qualification. The analysis phase exists specifically to determine this before any commitment. If you don’t qualify, you leave with a clear picture of your options.
It’s a 30-minute conversation — no sales pitch. We’ll ask about your current position, your goals, and your timeline. You’ll learn how the exchange process works, whether your situation qualifies, and what the expected tax savings would look like. There’s no obligation and no cost.
No preparation required. If you know your approximate position size and cost basis, that helps — but it’s not necessary. We can work through the details together on the call.
Get the Truss primer
A clear, concise guide to how tax-deferred stock-to-ETF exchanges work, who qualifies, and what to expect. No spam, no sales pitch — just the information you need to make an informed decision.
We respect your privacy. Unsubscribe anytime.
Check your inbox
The Truss primer is on its way. Look for an email from Fearless Wealth in the next few minutes.
For nearly three decades, I watched clients stay stuck in concentrated positions — not because they didn’t know better, but because every exit cost them too much. This changes that math completely.
I built Truss because this problem deserved a real solution, not a workaround. The strategy is well-established, Treasury-approved, and structured to serve the investor — not the intermediary. If you’ve been waiting for a better option, this is it.
You’ve spent years building this. Don’t let the tax bill keep it trapped.
With markets rebalancing and tax policy in flux, now is the time to act. A 30-minute conversation is all it takes to find out if you qualify.